A Little (Good) Publicity Never Hurts!

I just got back from a very inspiring and helpful seminar called "DIY Publicity" hosted by Amy Flurry here in Charleston.  Amy's seminar covers the basics of brand-building through media and publicity, how to tactfully and professionally approach and communicate with editors and bloggers and to better understand the role of social media in marketing.  In short, how to be your own in-house PR department! Amy's approach was tactful, humorous and incredibly informative, and the 5-hour seminar flew by.  Her years of experience with national publications like InStyle, Lucky Magazine and O, just to name a few, made for true insider scoop well worth the reasonable price of attending the one-day seminar. You can read more about DIY publicity on Amy's website or in her book, Recipe for Press, which comes out this fall and will be sold online.  In addition to Amy's many credentials as a writer, editor, and stylist, she also co-founded paper-cut-project, a company that "conceives art direction and highly crafted installations in paper for window installations, runway, catalog and advertising campaigns."  paper-cut-project's work is absolutely stunning and and they count clients like Hermès and Kate Spade in their roster:Amy lives in Athens Georgia with her husband and two children... the only remaining question I have for her is, when does she sleep?!?  Thank you Amy!